Safari Park
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Longleat - 1966

Longleat in Wiltshire was the first drive-through safari park outside Africa. Opening on the 5th April 1966 486,500 people visited the lions of Longleat, in an estimated 106,000 cars and 1,950 coaches in the first year.

Just nine weeks after the park had opened, the first lion cubs were born at Longleat.

Wild Idea

Jimmy Chipperfield, of Chipperfield's Circus, suggested the idea to the 6th marquess of introducing game to roam the Longleat estate. The game being lions many came from the making of the film 'Born Free'. The concept of visitors “caged” in their cars, while the lions roam free, eventually gained approval.
The emblem of Rule Britannia
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